The Pressing Issue of Storage for Home Buyers

We were delighted to feature Clever Closet’s under stairs storage in the July/August 2018 edition of Professional House Builder and Property Developer magazine. Our business development managers Claire Kenny and Lorraine Donovan discussed the the pressing issue of storage space for new home buyers. We have included a summary of the article below! Visit to subscribe to PHPD magazine.


A recent NHBC Foundation / Savills report suggests that overall living space is one of the priorities for buyers of new homes. What role can storage solutions play in creating desirable homes? 

The report by the NHBC Foundation and Savills demonstrates that the size and design of the living space is of particular importance to buyrs of all categories, including upsizers and downsizers. Similarly, our studies have highlighted a significant interest from new buyers in storage space, with more than 70% of homeowners including that newly built homes lack adequate storage space for their needs.

We understand that space is at a premium in new homes within housing developments and we aim to resolve this with our inovative under stairs storage units. The units allow space to be maximised in every house type without altering the interior layout of the new build. They can be inorporated into design and planning of new developments or can be added to any house type at all stages of a development. Of all rooms within the home, the hallway recieves the most footfall. The installation of an under stairs storage solution ensures that homeowners step into a clutter and stress free oasis.

The units neatly store the unsightly items which traditionally clutter the hallway such as shoes, school bags, coats, ironing boards, luggage and golf bags. The minimialist and dicsreet design enables our storage units to integrate seamlessly with the design of modern homes, whilst removing the need for unattractive hangers, storage racks and shelving.

How can storage solutions be  designed into new properties to maximise usable space? 

It is essential that innovative and customer focused storage solutions are incorporated into the design of newly built homes. We believe that the focus must be on consumer usability rather than just following along with the traditional building styles and layouts which have been popular over the last century. Perhaps it’s time to take a look at completely overhauling the design of our homes. However, these changes are unlikely to happen over the next decade. Until then we must look at using the non-traditional spaces within homes as clever, efficient solutions. these should be viewed not only as storage but as a new function or design feature within the home.

Are there any design constraints that housebuilders need to be aware of when including under stairs storage? 

Our storage units are designed to suit straight and winder staircases of all pitches. The varierty of staircase storage solutions available ensure that the units fit neatly beneath any staircase. However, utilities under the stairs can sometimes impede upon the installation of our storage units. Therefore, when desiging an under stairs space, we recommend placing the utilities at the taller end of the available space. the optimal placement of the utilities beneath the staircase maximises the time-efficiency and ease of installation of the storage unit. However, there is always room to work around such constraints.

From where did the idea generate?

The company originated as a solution to a storage crisis faced by CEO Paul Jacob. Faced with a growing ‘shoe crisis’ Paul designed an under stairs storage unit for his own home. The product was then showcased on Dragon’s Den and expansion quickly began throughout Ireland and the UK. With appearances on ‘Dragons’ Den’, ‘Double your House for Half the Money’, and Peter Andre’s ’60 Minute Makeover’ the brand is instantly recognizable amongst consumers and potnetial home buyers. More than 30,000 patent approved storage units have been fitted to date. In recent years, our business to business department has been established enabling us to develop partnerships with leading architects, designers, interior designers and building developers. Today, we work closely with the construction industry accross Ireland and the UK. We are currently working closely with leading developers inclusing Brampton Valley Homes, Higgins Homes, Flynn O’ Flaherty, Westin Homes, O’ Flynn Construction, Glenveigh and many more.

Does the company offer design advice and installation services to housebuilders? 

Yes, the team are experienced in reviewing drawings and offering expert design advice on the most suitable storage solutions for each residential house type. While we can offer an installation service, our waiting times are a minimum of six weeks. However, delivery of flat pack units is guaranteed within 10 working days. Therefore, as part of our trade partnerships we provide full installation training for construction teams to enable them to professionally fit the units within their own time frames. We offer a dedicated key account manager for each development to provide advice and support throughout the entire sales process.